Sandy Jap is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She is the Sarah Beth Brown endowed Professor of Marketing at the Goizueta Business School at Emory University. In 2010 she co-launched the Marketing Analytics Center, and was formerly a faculty member at the MIT Sloan School of Management and the Wharton School.
She is an expert on business-to-business management, channels of distribution, and go-to-market strategies. In 2016, she received a Lifetime Achievement Award from the Interorganizational Special Interest Group of the American Marketing Association for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence.