Samantha Hodgkins is Founder & Chief FireStarter of SparkFire Active, a for-profit for-good consumer brand business. With a passion for elevating & empowering girls, a love of adventure & exploration, and a deep expertise in consumer branding & engagement, Samantha’s core expertise is in building brands, driving business growth and developing organizational capabilities, particularly in the areas of consumer insights, new product innovation and commercialization excellence.
Samantha leads all entrepreneurial aspects of SparkFire Active as start-up, including brand positioning, product development, consumer marketing, digital engagement, partnership development and everything in between. She is a seasoned senior marketing executive with deep professional background in the Consumer Products industry, leading both Fortune 500 brands and high-growth entrepreneurial B2C start-ups.
She is an avid explorer, adventurer and global traveler, as well as a lifelong active woman who has played sports all her life, including as a NCAA Div 1 college athlete.
Samantha has a joint BS/BA degree in Industrial Engineering and Art History from Stanford University, and her MBA at University of Chicago Booth School of Business.