Kevin Lee

COO & Managing Partner, China Youthology

Marketing Panelist

Kevin Lee is COO and a Managing Partner for China Youthology—a leading consumer insights research lab for Chinese youth culture, and endeavors for youth driven change in business and society. Kevin leads business development, and is one of the principal Strategist. He acts as a strategic consultant at the executive level in the areas of brand strategy, marketing, and product innovation for many leading global companies such as BMW, L’Oreal, Pepsico, Daimler, P&G, and Danone.

Outside of China Youthology, Kevin is focused on pre-parental and parental education and equipping, and is working on Personalized Education for Parents, Families, and Networks-of-Families. Kevin was also a contributing writer at, and in 2009 and 2010 Kevin was named one of the top 25 Twitterers in China by AdAge China and China Law Blog. Kevin holds an MBA from the Schulich School of Business, York University in Canada.